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Saturday, 21 January 2012
Friday, 11 November 2011
Increase Visitor Traffic for your website
Increase website traffic is one of the most important point to grow up your site.If you have a website—especially one you want to monetize—this is undoubtedly a question you’ve asked yourself. Often, the single biggest impact on the level of web traffic your site gets is its search engine page ranking or SERP. Major search engines like Yahoo!, Google, Ask, and MSN, however, choose to add some intrigue to the pursuit of rising up the search engine results page (SERP) ladder by keeping the majority of their metrics a secret. The resulting effect leaves the webmaster and search community with the daunting task of sifting through rumors and experience to shorten the slog through massive amounts of trial and error needed to figure out what really works.
But fear not good people of the internet! There is hope on the horizon yet. Lucky for all of us there are more people with great ideas and ambition trying to solve the riddles than there are riddle masters holding us back. Thanks to these internet superheroes much of the mystery that shrouds effective search engine marketing has been lifted, and what we are left with is a much clearer picture of what works and what does not.
Choose the Right Blog Software, The right blog CMS makes a big difference. If you want to set yourself apart, I recommend creating a custom blog solution – one that can be completely customized to your users. In most cases, WordPress, Blogger, MovableType or Typepad will suffice, but building from scratch allows you to be very creative with functionality and formatting. The best CMS is something that’s easy for the writer(s) to use and brings together the features that allow the blog to flourish. Think about how you want comments, archiving, sub-pages, categorization, multiple feeds and user accounts to operate in order to narrow down your choices. OpenSourceCMS is a very good tool to help you select a software if you go that route.
Host Your Blog Directly on Your Domain, Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings – by keeping the blog on a separate domain, you shoot yourself in the foot. From worst to best, your options are – Hosted (on a solution like Blogspot or WordPress), on a unique domain (at least you can 301 it in the future), on a subdomain (these can be treated as unique from the primary domain by the engines) and as a sub-section of the primary domain (in a subfolder or page – this is the best solution).
Write Title Tags with Two Audiences in Mind, First and foremost, you’re writing a title tag for the people who will visit your site or have a subscription to your feed. Title tags that are short, snappy, on-topic and catchy are imperative. You also want to think about search engines when you title your posts, since the engines can help to drive traffic to your blog. A great way to do this is to write the post and the title first, then run a few searches at Overture, WordTracker & KeywordDiscovery to see if there is a phrasing or ordering that can better help you to target “searched for” terms.
Participate at Related Forums & Blogs, Whatever industry or niche you’re in, there are bloggers, forums and an online community that’s already active. Depending on the specificity of your focus, you may need to think one or two levels broader than your own content to find a large community, but with the size of the participatory web today, even the highly specialized content areas receive attention. A great way to find out who these people are is to use Technorati to conduct searches, then sort by number of links (authority). Del.icio.us tags are also very useful in this process, as are straight searches at the engines (Ask.com’s blog search in particular is of very good quality).
Tag Your Content, Technorati is the first place that you should be tagging posts. I actually recommend having the tags right on your page, pointing to the Technorati searches that you’re targeting. There are other good places to ping – del.icio.us and Flickr being the two most obvious (the only other one is Blogmarks, which is much smaller). Tagging content can also be valuable to help give you a “bump” towards getting traffic from big sites like Reddit, Digg & StumbleUpon (which requires that you download the toolbar, but trust me – it’s worth it). You DO NOT want to submit every post to these sites, but that one out of twenty (see tactic #18) is worth your while.
Launch Without Comments, There’s something sad about a blog with 0 comments on every post. It feels dead, empty and unpopular. Luckily, there’s an easy solution – don’t offer the ability to post comments on the blog and no one will know that you only get 20 uniques a day. Once you’re upwards of 100 RSS subscribers and/or 750 unique visitors per day, you can open up the comments and see light activity. Comments are often how tech-savvy new visitors judge the popularity of a site (and thus, its worth), so play to your strengths and keep your obscurity private.
Don’t Jump on the Bandwagon, Some memes are worthy of being talked about by every blogger in the space, but most aren’t. Just because there’s huge news in your industry or niche DOES NOT mean you need to be covering it, or even mentioning it (though it can be valuable to link to it as an aside, just to integrate a shared experience into your unique content). Many of the best blogs online DO talk about the big trends – this is because they’re already popular, established and are counted on to be a source of news for the community. If you’re launching a new blog, you need to show people in your space that you can offer something unique, different and valuable – not just the same story from your point of view. This is less important in spaces where there are very few bloggers and little online coverage and much more in spaces that are overwhelmed with blogs (like search, or anything else tech-related).
Link Intelligently, When you link out in your blog posts, use convention where applicable and creativity when warranted, but be aware of how the links you serve are part of the content you provide. Not every issue you discuss or site you mention needs a link, but there’s a fine line between overlinking and underlinking. The best advice I can give is to think of the post from the standpoint of a relatively uninformed reader. If you mention Wikipedia, everyone is familiar and no link is required. If you mention a specific page at Wikipedia, a link is necessary and important. Also, be aware that quoting other bloggers or online sources (or even discussing their ideas) without linking to them is considered bad etiquette and can earn you scorn that could cost you links from those sources in the future. It’s almost always better to be over-generous with links than under-generous. And link condoms? Only use them when you’re linking to something you find truly distasteful or have serious apprehension about.
Invite Guest Bloggers, Asking a well known personality in your niche to contribute a short blog on their subject of expertise is a great way to grow the value and reach of your blog. You not only flatter the person by acknowledging their celebrity, you nearly guarantee yourself a link or at least an association with a brand that can earn you readers. Just be sure that you really are getting a quality post from someone that’s as close to universally popular and admired as possible (unless you want to start playing the drama linkbait game, which I personally abhor). If you’re already somewhat popular, it can often be valuable to look outside your space and bring in guest authors who have a very unique angle or subject matter to help spice up your focus. One note about guest bloggers – make sure they agree to have their work edited by you before it’s posted. A disagreement on this subject after the fact can have negative ramifications.
Eschew Advertising, Usually, I ignore adsense, but I also cast a sharp eye towards the quality of the posts and professionalism of the content when I see AdSense. That’s not to say that contextual advertising can’t work well in some blogs, but it needs to be well integrated into the design and layout to help defer criticism. Don’t get me wrong – it’s unfair to judge a blog by its cover (or, in this case, its ads), but spend a lot of time surfing blogs and you’ll have the same impression – low quality blogs run AdSense and many high quality ones don’t. I always recommend that whether personal or professional, you wait until your blog has achieved a level of success before you start advertising. Ads, whether they’re sponsorships, banners, contextual or other, tend to have a direct, negative impact on the number of readers who subscribe, add to favorites and link – you definitely don’t want that limitation while you’re still trying to get established.
Go Beyond Text in Your Posts, Blogs that contain nothing but line after line of text are more difficult to read and less consistently interesting than those that offer images, interactive elements, the occasional multimedia content and some clever charts & graphs. Even if you’re having a tough time with non-text content, think about how you can format the text using blockquotes, indentation, bullet points, etc. to create a more visually appealing and digestible block of content.
Cover Topics that Need Attention, In every niche, there are certain topics and questions that are frequently asked or pondered, but rarely have definitive answers. While this recommendation applies to nearly every content-based site, it’s particularly easy to leverage with a blog. If everyone in the online Nascar forums is wondering about the components and cost of an average Nascar vehicle – give it to them. If the online stock trading industry is rife with questions about the best performing stocks after a terrorist threat, your path is clear. Spend the time and effort to research, document and deliver and you’re virtually guaranteed link-worthy content that will attract new visitors and subscribers.
Pay Attention to Your Analytics, Visitor tracking software can tell you which posts your audience likes best, which ones don’t get viewed and how the search engines are delivering traffic. Use these clues to react and improve your strategies. Feedburner is great for RSS and I’m a personal fan of Indextools. Consider adding action tracking to your blog, so you can see what sources of traffic are bringing the best quality visitors (in terms of time spent on the site, # of page views, etc). I particularly like having the “register” link tagged for analytics so I can see what percentage of visitors from each source is interested enough to want to leave a comment or create an account.
Use a Human Voice, Charisma is a valuable quality, both online and off. Through a blog, it’s most often judged by the voice you present to your users. People like empathy, compassion, authority and honesty. Keep these in the forefront of your mind when writing and you’ll be in a good position to succeed. It’s also critical that you maintain a level of humility in your blogging and stick to your roots. When users start to feel that a blog is taking itself too seriously or losing the characteristics that made it unique, they start to seek new places for content. We’ve certainly made mistakes (even recently) that have cost us some fans – be cautious to control not only what you say, but how you say it. Lastly – if there’s a hot button issue that has you posting emotionally, temper it by letting the post sit in draft mode for an hour or two, re-reading it and considering any revisions. With the advent of feeds, once you publish, there’s no going back.
Archive Effectively, The best archives are carefully organized into subjects and date ranges. For search traffic (particularly long tail terms), it can be best to offer the full content of every post in a category on the archive pages, but from a usability standpoint, just linking to each post is far better (possibly with a very short snippet). Balance these two issues and make the decision based on your goals. A last note on archiving – pagination in blogging can be harmful to search traffic, rather than beneficial (as you provide constantly changing, duplicate content pages). Pagination is great for users who scroll to the bottom and want to see more, though, so consider putting a “noindex” in the meta tag or in the robots.txt file to keep spiders where they belong – in the well-organized archive system.
Implement Smart URLs, The best URL structure for blogs is, in my opinion, as short as possible while still containing enough information to make an educated guess about the content you’ll find on the page. I don’t like the 10 hyphen, lengthy blog titles that are the byproduct of many CMS plugins, but they are certainly better than any dynamic parameters in the URL. Yes – I know I’m not walking the talk here, and hopefully it’s something we can fix in the near future. To those who say that one dynamic parameter in the URL doesn’t hurt, I’d take issue – just re-writing a ?ID=450 to /450 has improved search traffic considerably on several blogs we’ve worked with.
Reveal as Much as Possible, The blogosphere is in love with the idea of an open source world on the web. Sharing vast stores of what might ordinarily be considered private information is the rule, rather than the exception. If you can offer content that’s usually private – trade secrets, pricing, contract issues, and even the occasional harmless rumor, your blog can benefit. Make a decision about what’s off-limits and how far you can go and then push right up to that limit in order to see the best possible effects. Your community will reward you with links and traffic.
Only One Post in Twenty Can Be Linkbait, Not every post is worthy of making it to the top of Digg, Del.icio.us/popular or even a mention at some other blogs in your space. Trying to over-market every post you write will result in pushback and ultimately lead to negative opinions about your efforts. The less popular your blog is, the harder it will be to build excitement around a post, but the process of linkbait has always been trial and error – build, test, refine and re-build. Keep creating great ideas and bolstering them with lots of solid, everyday content and you’ll eventually be big enough to where one out of every 20-40 posts really does become linkbait.
Make Effective Use of High Traffic Days, If you do have linkbait, whether by design or by accident, make sure to capitalize. When you hit the front page of Digg, Reddit, Boing Boing, or, on a smaller scale, attract a couple hundred visitors from a bigger blog or site in your space, you need to put your best foot forward. Make sure to follow up on a high traffic time period with 2-3 high quality posts that show off your skills as a writer, your depth of understanding and let visitors know that this is content they should be sticking around to see more of. Nothing kills the potential linkbait “bump” faster than a blog whose content doesn’t update for 48 hours after they’ve received a huge influx of visitors.
Create Expectations and Fulfill Them, When you’re writing for your audience, your content focus, post timing and areas of interest will all become associated with your personal style. If you vary widely from that style, you risk alienating folks who’ve come to know you and rely on you for specific data. Thus, if you build a blog around the idea of being an analytical expert in your field, don’t ignore the latest release of industry figures only to chat about an emotional issue – deliver what your readers expect of you and crunch the numbers. This applies equally well to post frequency – if your blog regularly churns out 2 posts a day, having two weeks with only 4 posts is going to have an adverse impact on traffic. That’s not to say you can’t take a vacation, but you need to schedule it wisely and be prepared to lose RSS subscribers and regulars. It’s not fair, but it’s the truth. We lose visitors every time I attend an SES conference and drop to one post every two days.
Build a Brand, Possibly one of the most important aspects of all in blogging is brand-building. As Zefrank noted, to be a great brand, you need to be a brand that people want to associate themselves with and a brand that people feel they derive value from being a member. Exclusivity, insider jokes, emails with regulars, the occasional cat post and references to your previous experiences can be off putting for new readers, but they’re solid gold for keeping your loyal base feeling good about their brand experience with you. Be careful to stick to your brand – once you have a definition that people like and are comfortable with, it’s very hard to break that mold without severe repercussions. If you’re building a new blog, or building a low-traffic one, I highly recommend writing down the goals of your brand and the attributes of its identity to help remind you as you write.
Best of luck to all you bloggers out there. It’s an increasingly crowded field to play in, but these strategies should help to give you an edge over the competition. As always, if you’ve got additions or disagreements, I’d love to hear them.
But fear not good people of the internet! There is hope on the horizon yet. Lucky for all of us there are more people with great ideas and ambition trying to solve the riddles than there are riddle masters holding us back. Thanks to these internet superheroes much of the mystery that shrouds effective search engine marketing has been lifted, and what we are left with is a much clearer picture of what works and what does not.
Choose the Right Blog Software, The right blog CMS makes a big difference. If you want to set yourself apart, I recommend creating a custom blog solution – one that can be completely customized to your users. In most cases, WordPress, Blogger, MovableType or Typepad will suffice, but building from scratch allows you to be very creative with functionality and formatting. The best CMS is something that’s easy for the writer(s) to use and brings together the features that allow the blog to flourish. Think about how you want comments, archiving, sub-pages, categorization, multiple feeds and user accounts to operate in order to narrow down your choices. OpenSourceCMS is a very good tool to help you select a software if you go that route.
Host Your Blog Directly on Your Domain, Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings – by keeping the blog on a separate domain, you shoot yourself in the foot. From worst to best, your options are – Hosted (on a solution like Blogspot or WordPress), on a unique domain (at least you can 301 it in the future), on a subdomain (these can be treated as unique from the primary domain by the engines) and as a sub-section of the primary domain (in a subfolder or page – this is the best solution).
Write Title Tags with Two Audiences in Mind, First and foremost, you’re writing a title tag for the people who will visit your site or have a subscription to your feed. Title tags that are short, snappy, on-topic and catchy are imperative. You also want to think about search engines when you title your posts, since the engines can help to drive traffic to your blog. A great way to do this is to write the post and the title first, then run a few searches at Overture, WordTracker & KeywordDiscovery to see if there is a phrasing or ordering that can better help you to target “searched for” terms.
Participate at Related Forums & Blogs, Whatever industry or niche you’re in, there are bloggers, forums and an online community that’s already active. Depending on the specificity of your focus, you may need to think one or two levels broader than your own content to find a large community, but with the size of the participatory web today, even the highly specialized content areas receive attention. A great way to find out who these people are is to use Technorati to conduct searches, then sort by number of links (authority). Del.icio.us tags are also very useful in this process, as are straight searches at the engines (Ask.com’s blog search in particular is of very good quality).
Tag Your Content, Technorati is the first place that you should be tagging posts. I actually recommend having the tags right on your page, pointing to the Technorati searches that you’re targeting. There are other good places to ping – del.icio.us and Flickr being the two most obvious (the only other one is Blogmarks, which is much smaller). Tagging content can also be valuable to help give you a “bump” towards getting traffic from big sites like Reddit, Digg & StumbleUpon (which requires that you download the toolbar, but trust me – it’s worth it). You DO NOT want to submit every post to these sites, but that one out of twenty (see tactic #18) is worth your while.
Launch Without Comments, There’s something sad about a blog with 0 comments on every post. It feels dead, empty and unpopular. Luckily, there’s an easy solution – don’t offer the ability to post comments on the blog and no one will know that you only get 20 uniques a day. Once you’re upwards of 100 RSS subscribers and/or 750 unique visitors per day, you can open up the comments and see light activity. Comments are often how tech-savvy new visitors judge the popularity of a site (and thus, its worth), so play to your strengths and keep your obscurity private.
Don’t Jump on the Bandwagon, Some memes are worthy of being talked about by every blogger in the space, but most aren’t. Just because there’s huge news in your industry or niche DOES NOT mean you need to be covering it, or even mentioning it (though it can be valuable to link to it as an aside, just to integrate a shared experience into your unique content). Many of the best blogs online DO talk about the big trends – this is because they’re already popular, established and are counted on to be a source of news for the community. If you’re launching a new blog, you need to show people in your space that you can offer something unique, different and valuable – not just the same story from your point of view. This is less important in spaces where there are very few bloggers and little online coverage and much more in spaces that are overwhelmed with blogs (like search, or anything else tech-related).
Link Intelligently, When you link out in your blog posts, use convention where applicable and creativity when warranted, but be aware of how the links you serve are part of the content you provide. Not every issue you discuss or site you mention needs a link, but there’s a fine line between overlinking and underlinking. The best advice I can give is to think of the post from the standpoint of a relatively uninformed reader. If you mention Wikipedia, everyone is familiar and no link is required. If you mention a specific page at Wikipedia, a link is necessary and important. Also, be aware that quoting other bloggers or online sources (or even discussing their ideas) without linking to them is considered bad etiquette and can earn you scorn that could cost you links from those sources in the future. It’s almost always better to be over-generous with links than under-generous. And link condoms? Only use them when you’re linking to something you find truly distasteful or have serious apprehension about.
Invite Guest Bloggers, Asking a well known personality in your niche to contribute a short blog on their subject of expertise is a great way to grow the value and reach of your blog. You not only flatter the person by acknowledging their celebrity, you nearly guarantee yourself a link or at least an association with a brand that can earn you readers. Just be sure that you really are getting a quality post from someone that’s as close to universally popular and admired as possible (unless you want to start playing the drama linkbait game, which I personally abhor). If you’re already somewhat popular, it can often be valuable to look outside your space and bring in guest authors who have a very unique angle or subject matter to help spice up your focus. One note about guest bloggers – make sure they agree to have their work edited by you before it’s posted. A disagreement on this subject after the fact can have negative ramifications.
Eschew Advertising, Usually, I ignore adsense, but I also cast a sharp eye towards the quality of the posts and professionalism of the content when I see AdSense. That’s not to say that contextual advertising can’t work well in some blogs, but it needs to be well integrated into the design and layout to help defer criticism. Don’t get me wrong – it’s unfair to judge a blog by its cover (or, in this case, its ads), but spend a lot of time surfing blogs and you’ll have the same impression – low quality blogs run AdSense and many high quality ones don’t. I always recommend that whether personal or professional, you wait until your blog has achieved a level of success before you start advertising. Ads, whether they’re sponsorships, banners, contextual or other, tend to have a direct, negative impact on the number of readers who subscribe, add to favorites and link – you definitely don’t want that limitation while you’re still trying to get established.
Go Beyond Text in Your Posts, Blogs that contain nothing but line after line of text are more difficult to read and less consistently interesting than those that offer images, interactive elements, the occasional multimedia content and some clever charts & graphs. Even if you’re having a tough time with non-text content, think about how you can format the text using blockquotes, indentation, bullet points, etc. to create a more visually appealing and digestible block of content.
Cover Topics that Need Attention, In every niche, there are certain topics and questions that are frequently asked or pondered, but rarely have definitive answers. While this recommendation applies to nearly every content-based site, it’s particularly easy to leverage with a blog. If everyone in the online Nascar forums is wondering about the components and cost of an average Nascar vehicle – give it to them. If the online stock trading industry is rife with questions about the best performing stocks after a terrorist threat, your path is clear. Spend the time and effort to research, document and deliver and you’re virtually guaranteed link-worthy content that will attract new visitors and subscribers.
Pay Attention to Your Analytics, Visitor tracking software can tell you which posts your audience likes best, which ones don’t get viewed and how the search engines are delivering traffic. Use these clues to react and improve your strategies. Feedburner is great for RSS and I’m a personal fan of Indextools. Consider adding action tracking to your blog, so you can see what sources of traffic are bringing the best quality visitors (in terms of time spent on the site, # of page views, etc). I particularly like having the “register” link tagged for analytics so I can see what percentage of visitors from each source is interested enough to want to leave a comment or create an account.
Use a Human Voice, Charisma is a valuable quality, both online and off. Through a blog, it’s most often judged by the voice you present to your users. People like empathy, compassion, authority and honesty. Keep these in the forefront of your mind when writing and you’ll be in a good position to succeed. It’s also critical that you maintain a level of humility in your blogging and stick to your roots. When users start to feel that a blog is taking itself too seriously or losing the characteristics that made it unique, they start to seek new places for content. We’ve certainly made mistakes (even recently) that have cost us some fans – be cautious to control not only what you say, but how you say it. Lastly – if there’s a hot button issue that has you posting emotionally, temper it by letting the post sit in draft mode for an hour or two, re-reading it and considering any revisions. With the advent of feeds, once you publish, there’s no going back.
Archive Effectively, The best archives are carefully organized into subjects and date ranges. For search traffic (particularly long tail terms), it can be best to offer the full content of every post in a category on the archive pages, but from a usability standpoint, just linking to each post is far better (possibly with a very short snippet). Balance these two issues and make the decision based on your goals. A last note on archiving – pagination in blogging can be harmful to search traffic, rather than beneficial (as you provide constantly changing, duplicate content pages). Pagination is great for users who scroll to the bottom and want to see more, though, so consider putting a “noindex” in the meta tag or in the robots.txt file to keep spiders where they belong – in the well-organized archive system.
Implement Smart URLs, The best URL structure for blogs is, in my opinion, as short as possible while still containing enough information to make an educated guess about the content you’ll find on the page. I don’t like the 10 hyphen, lengthy blog titles that are the byproduct of many CMS plugins, but they are certainly better than any dynamic parameters in the URL. Yes – I know I’m not walking the talk here, and hopefully it’s something we can fix in the near future. To those who say that one dynamic parameter in the URL doesn’t hurt, I’d take issue – just re-writing a ?ID=450 to /450 has improved search traffic considerably on several blogs we’ve worked with.
Reveal as Much as Possible, The blogosphere is in love with the idea of an open source world on the web. Sharing vast stores of what might ordinarily be considered private information is the rule, rather than the exception. If you can offer content that’s usually private – trade secrets, pricing, contract issues, and even the occasional harmless rumor, your blog can benefit. Make a decision about what’s off-limits and how far you can go and then push right up to that limit in order to see the best possible effects. Your community will reward you with links and traffic.
Only One Post in Twenty Can Be Linkbait, Not every post is worthy of making it to the top of Digg, Del.icio.us/popular or even a mention at some other blogs in your space. Trying to over-market every post you write will result in pushback and ultimately lead to negative opinions about your efforts. The less popular your blog is, the harder it will be to build excitement around a post, but the process of linkbait has always been trial and error – build, test, refine and re-build. Keep creating great ideas and bolstering them with lots of solid, everyday content and you’ll eventually be big enough to where one out of every 20-40 posts really does become linkbait.
Make Effective Use of High Traffic Days, If you do have linkbait, whether by design or by accident, make sure to capitalize. When you hit the front page of Digg, Reddit, Boing Boing, or, on a smaller scale, attract a couple hundred visitors from a bigger blog or site in your space, you need to put your best foot forward. Make sure to follow up on a high traffic time period with 2-3 high quality posts that show off your skills as a writer, your depth of understanding and let visitors know that this is content they should be sticking around to see more of. Nothing kills the potential linkbait “bump” faster than a blog whose content doesn’t update for 48 hours after they’ve received a huge influx of visitors.
Create Expectations and Fulfill Them, When you’re writing for your audience, your content focus, post timing and areas of interest will all become associated with your personal style. If you vary widely from that style, you risk alienating folks who’ve come to know you and rely on you for specific data. Thus, if you build a blog around the idea of being an analytical expert in your field, don’t ignore the latest release of industry figures only to chat about an emotional issue – deliver what your readers expect of you and crunch the numbers. This applies equally well to post frequency – if your blog regularly churns out 2 posts a day, having two weeks with only 4 posts is going to have an adverse impact on traffic. That’s not to say you can’t take a vacation, but you need to schedule it wisely and be prepared to lose RSS subscribers and regulars. It’s not fair, but it’s the truth. We lose visitors every time I attend an SES conference and drop to one post every two days.
Build a Brand, Possibly one of the most important aspects of all in blogging is brand-building. As Zefrank noted, to be a great brand, you need to be a brand that people want to associate themselves with and a brand that people feel they derive value from being a member. Exclusivity, insider jokes, emails with regulars, the occasional cat post and references to your previous experiences can be off putting for new readers, but they’re solid gold for keeping your loyal base feeling good about their brand experience with you. Be careful to stick to your brand – once you have a definition that people like and are comfortable with, it’s very hard to break that mold without severe repercussions. If you’re building a new blog, or building a low-traffic one, I highly recommend writing down the goals of your brand and the attributes of its identity to help remind you as you write.
Best of luck to all you bloggers out there. It’s an increasingly crowded field to play in, but these strategies should help to give you an edge over the competition. As always, if you’ve got additions or disagreements, I’d love to hear them.
How Do You Track Your Traffic On A New Website?
Setting up a website for your business is already a big step towards achieving higher profits, a strategy that has been tested as effective by many other online marketing companies that have achieved resounding successes.
However, it is certainly not the entire effort already because it also demands constant monitoring and timely adjustments when needed.
Just as the market is very volatile, so is the behavior of internet users and this is the reason why you should always keep track of the traffic that your site is generating. The positive result of this effort is not really that the site is up and running; rather it generates all the traffic it can in order to raise the possibilities of conversion.
Once a new website is up, you must immediately seek ways for ensuring that more people will get to visit it. Apparently, it is only when they have read the articles in the site that they would be encouraged to learn more about the product you are promoting, which would eventually result in actual sales and revenues for your business.
Tracking the traffic it has generated is therefore a very important concern, one that you should never set aside if you wish to maximize the effects of your online marketing efforts. This may require you to make use of certain traffic tracking softwares that you can easily download from the developers; the most commonly used among these are those by Google.
One of the more popular tracking methods is by using Compete, either through its toolbar or through its website, which is actually one of the simplest of its kind. Compete can provide you not just a visitor counter for your website but also a ranking report in Google‘s search results, features that are obviously of extreme importance if you wish to climb the search rankings.
You should definitely use Google Analytics also especially if your new website is optimized or if it employs Google AdWords also. More statistics regarding your website, especially about traffic, are provided by Google Analytics, which also happen to be the most prominent and top favorite of bloggers and website owners everywhere.
Alexa is also another prominent choice for a website traffic tracking software device, a fact proven by the large number of users it already has. It is said that Alexa is the second most favored kind of traffic tracker, next only to Google.
There could be a lot more other methods of tracking the traffic of your new site and all these, fortunately, can be learned from the internet. The important thing is you should never stop trying any of these so that you would find out which suits your needs best.
However, it is certainly not the entire effort already because it also demands constant monitoring and timely adjustments when needed.
Just as the market is very volatile, so is the behavior of internet users and this is the reason why you should always keep track of the traffic that your site is generating. The positive result of this effort is not really that the site is up and running; rather it generates all the traffic it can in order to raise the possibilities of conversion.
Once a new website is up, you must immediately seek ways for ensuring that more people will get to visit it. Apparently, it is only when they have read the articles in the site that they would be encouraged to learn more about the product you are promoting, which would eventually result in actual sales and revenues for your business.
Tracking the traffic it has generated is therefore a very important concern, one that you should never set aside if you wish to maximize the effects of your online marketing efforts. This may require you to make use of certain traffic tracking softwares that you can easily download from the developers; the most commonly used among these are those by Google.
One of the more popular tracking methods is by using Compete, either through its toolbar or through its website, which is actually one of the simplest of its kind. Compete can provide you not just a visitor counter for your website but also a ranking report in Google‘s search results, features that are obviously of extreme importance if you wish to climb the search rankings.
You should definitely use Google Analytics also especially if your new website is optimized or if it employs Google AdWords also. More statistics regarding your website, especially about traffic, are provided by Google Analytics, which also happen to be the most prominent and top favorite of bloggers and website owners everywhere.
Alexa is also another prominent choice for a website traffic tracking software device, a fact proven by the large number of users it already has. It is said that Alexa is the second most favored kind of traffic tracker, next only to Google.
There could be a lot more other methods of tracking the traffic of your new site and all these, fortunately, can be learned from the internet. The important thing is you should never stop trying any of these so that you would find out which suits your needs best.
Thursday, 20 October 2011
New Unique 4 Tips for Double AdSense Earning
webmasters are aware of Google AdSense program to make money from a website or blog. If you are one of them, you are at the right place. Google AdSense has given opportunity to make money online to all the webmasters by sharing some space on your web page for Google ads. You visitors click on the ads and you get paid. It looks so simple to earn like this, isn’t it?
However, it’s just your site visitors click on them to put an ad is not enough wait, wait. Can recommend is to get anything online with thousands of Google AdSense optimization tips to have more than one ad. Here you may notice a change in the AdSense ads to optimize the placement of more money to the top 4 (four) have mentioned tips.
1. Which Ad format is best? Answer to this question depends on the research and practice, but the standard is not a big square box, or 300 × 336 × 250, or 280. This ad format (click on a comprehensive level) evidence that a high CTR is good. Google AdSense policy to two boxes per page in total is 3. You can try a different format, and visitors to your site and find out what a good.
2. Position of Ad on your web page. Standard rule is “Never place Google ads in bottom of page or page below the visible area”, ads should be always visible without scrolling your web page. Best place to put ads is between your article title and content, near the top menubar, or any other area that you may think can grab visitor’s attention. You should also use vertical ad format Wide Skyscraper (160×600) in your left or right side bar. You can also use Leaderboard (728 x 90) exactly below the header of your site.
3. Color scheme of ads. This is the most affective part of the ad optimization. Ads can not be viewed as advertising. Yes, the color of the web page, there are issues with the colors of the ad format. I have a background and border ads ad texts, titles of the same ad link color, the same color as the background color of the text is always used to say. In other words, the ad should be viewed as content integration site. The visitors, to advertise or not earned by you, we know that they are alone, does not matter. I’ve found nothing more than the experience of most people that’s a separate fund, the blue link text color and black and standards can help (the default color as the link) will be habited as links to the blue color. In this case, Google online ad
revenues and, therefore, can help to increase your CTR.
4. Automatic Insertion. You can also use automatic insertion of AdSense code using server side include, PHP, ASP etc. If you do not know, what is this all about, don’t worry and contact your webmaster. This may reduce your job if you are using page generator tools. You may also automate this with plugins, if you are using cms platform like WordPress, Joomla, droople. Try to concentrate ads position near the rich content.
However, it’s just your site visitors click on them to put an ad is not enough wait, wait. Can recommend is to get anything online with thousands of Google AdSense optimization tips to have more than one ad. Here you may notice a change in the AdSense ads to optimize the placement of more money to the top 4 (four) have mentioned tips.
1. Which Ad format is best? Answer to this question depends on the research and practice, but the standard is not a big square box, or 300 × 336 × 250, or 280. This ad format (click on a comprehensive level) evidence that a high CTR is good. Google AdSense policy to two boxes per page in total is 3. You can try a different format, and visitors to your site and find out what a good.
2. Position of Ad on your web page. Standard rule is “Never place Google ads in bottom of page or page below the visible area”, ads should be always visible without scrolling your web page. Best place to put ads is between your article title and content, near the top menubar, or any other area that you may think can grab visitor’s attention. You should also use vertical ad format Wide Skyscraper (160×600) in your left or right side bar. You can also use Leaderboard (728 x 90) exactly below the header of your site.
3. Color scheme of ads. This is the most affective part of the ad optimization. Ads can not be viewed as advertising. Yes, the color of the web page, there are issues with the colors of the ad format. I have a background and border ads ad texts, titles of the same ad link color, the same color as the background color of the text is always used to say. In other words, the ad should be viewed as content integration site. The visitors, to advertise or not earned by you, we know that they are alone, does not matter. I’ve found nothing more than the experience of most people that’s a separate fund, the blue link text color and black and standards can help (the default color as the link) will be habited as links to the blue color. In this case, Google online ad
revenues and, therefore, can help to increase your CTR.4. Automatic Insertion. You can also use automatic insertion of AdSense code using server side include, PHP, ASP etc. If you do not know, what is this all about, don’t worry and contact your webmaster. This may reduce your job if you are using page generator tools. You may also automate this with plugins, if you are using cms platform like WordPress, Joomla, droople. Try to concentrate ads position near the rich content.
Tips How To Optimize Adsense
If you have been blogging for few months and the earning on your blog isn’t adequate as you wish, don’t worry too much. Focus on writing more quality content to your visitor. Once you have a lot of high quality content, your visitor will like to share your article to others and Google search engine will like your blog.Firstly, you should continue learning and improve your knowledge when it comes to blog monetization because you always need to have a fresh content in your post topic to attract readers. When you have a certain niche post that provide value to user, your blog will start to attract more traffic.
Adsense Section Targeting
You must know what is the best position and section to maximize your adsense earning. See the picture below and which part has more targeting from users
For long articles, it is better to put your adsense in the middle of the contents or where the contents end. For short articles, put your adsense just above the content.
Google has also has published a list of the highest performing ad sizes:
336—280 large rectangle
300—250 inline rectangle
160—600 wide skyscraper
Normally, I find the 336 x 280 ad type has the best performance among other types.
Use Text ads instead of Image ads
Image ads Text ads pay for the often higher. Thus, the profit is always possible to increase the AdSense text ads to display. Readers more options and choices for text ads, text ads, because using the other reason is good. You can set the font of the CSS, color, size, and also can customize the ad. More attractive to the readers to customize your AdSense ads will be CSS.
Block low paying advertisers with Adsense Competitive Ads Filters
As you know, the lower eCPM to increase your AdSense account and the payment of advertisers you can block. Add all the internet, despite the low pay, but advertisers as well as web sites, ads using Adwords since there are more websites will be a high eCPM is not guaranteed. I saw a suspicious case, barring the display AdSense advertisers, some advertisers are not recommended.
Upload good quality images and use better captions
Sometimes you will get traffic from Image search engines that can earn you more AdSense Revenue than regular web traffic. So, it is always a good practices to upload good quality images and use appropriate text title with alt tags to make sure that blog images rank good in Image Search results page.
Separate each of your adsense section with a channel
By separating your adsense into different channels, you will know which types of ads section will bring you more profits by placing them in a good user target section.
How To Make Money Writting A Blog?
Blogging or blog writing is one another popular money making online business. There are still many who do not know how to generate money through blog writing. There are people who are making big sum even without having a website or a blog. So, if you own a blog, then there is no difficulty in earning money. Blogs fetch you money only when you generate more traffic to your blog. So, the blog that is visited by more users is sure to make money. The following lines will explain you some of the methods to create traffic to your blog and make quick money.
1] One of the most familiar methods followed by the internet marketers and bloggers to create traffic to the website is “pay per click” method. Popular companies like Google give you space to place your advertisement. When the user searches with a particular keyword, the advertisement appears at the side of the search engine bar. Traffic is created to your site when the user clicks on your advertisement. For every click Google will charge a small sum as fee. This program offered by Google is called “Google AdWords”.
2] Affiliate Marketing is one of the simple methods to make money by writing a blog. You can also make excellent income by promoting affiliate products through your blog. Create blog posts and leave links to the merchant sites through your blog. When the user clicks on the links placed in your blog, he/she will be directed to the merchant’s site. When the purchase takes place through your blog, you will be paid a decent commission by the merchant. You can make hundreds of dollars if you use your blog for affiliate marketing.
3] The blogs can help you in making money consistently. You can use your blogs to create lists of the customers. Create an optin page and gather the details of the customers through your blog. Offer free downloads like useful e-book, informative articles etc. in exchange for taking their e-mail address.
4] There are many online shops in the internet like Amazon.com, ClickBank.com for which you can become the affiliate marketers. Signup with these sites and post their links in your blogs. You can make affiliate commission for every sale that successfully occurs through your blog.
5] Blogs can also be used to sell your own product. Whether it is physical or an informative product is not a question. If you are new to the internet market, create your own informative product. For example, you can create e-books and sell it through your blogs. You can create e-book on any topic in which you have sound knowledge. With little research you can make a wonderful informative e-book and invite visitors to purchase them. Now, creating “buy now” button is easy as it is offered absolutely free by the PayPal. You can make $10 to $100 per e-book depending on the number of pages.
Thus, blogs can be used to make money and by following the above methods you can even make hundreds of dollars in a month.
1] One of the most familiar methods followed by the internet marketers and bloggers to create traffic to the website is “pay per click” method. Popular companies like Google give you space to place your advertisement. When the user searches with a particular keyword, the advertisement appears at the side of the search engine bar. Traffic is created to your site when the user clicks on your advertisement. For every click Google will charge a small sum as fee. This program offered by Google is called “Google AdWords”.
2] Affiliate Marketing is one of the simple methods to make money by writing a blog. You can also make excellent income by promoting affiliate products through your blog. Create blog posts and leave links to the merchant sites through your blog. When the user clicks on the links placed in your blog, he/she will be directed to the merchant’s site. When the purchase takes place through your blog, you will be paid a decent commission by the merchant. You can make hundreds of dollars if you use your blog for affiliate marketing.
3] The blogs can help you in making money consistently. You can use your blogs to create lists of the customers. Create an optin page and gather the details of the customers through your blog. Offer free downloads like useful e-book, informative articles etc. in exchange for taking their e-mail address.
4] There are many online shops in the internet like Amazon.com, ClickBank.com for which you can become the affiliate marketers. Signup with these sites and post their links in your blogs. You can make affiliate commission for every sale that successfully occurs through your blog.
5] Blogs can also be used to sell your own product. Whether it is physical or an informative product is not a question. If you are new to the internet market, create your own informative product. For example, you can create e-books and sell it through your blogs. You can create e-book on any topic in which you have sound knowledge. With little research you can make a wonderful informative e-book and invite visitors to purchase them. Now, creating “buy now” button is easy as it is offered absolutely free by the PayPal. You can make $10 to $100 per e-book depending on the number of pages.
Thus, blogs can be used to make money and by following the above methods you can even make hundreds of dollars in a month.
Friday, 9 September 2011
The Business Model – Make Money Online through Adsense
After conducting enough research and my own personal experiments, I have come to the conclusion that if you wanted to make money online through Google Adense, you have to follow a Business Model described below. This business model is a key to success no matter either your goals are short term or long term.
This Business Model consists of following four steps.
Step 1: Selection of a Niche and Keyword Research
Step 2: Domain Name Selection and Website Development
Step 3: Internet Marketing (SEO and SEM)
Step 4: Monetizing Website
Step 5: Monitoring and Improvement
Selection of a Niche and Keyword Research
The first and the most important part of this business model is selection of a Niche. This niche should have enough demand and traffic to meet your income objectives. This estimate can be prepared by finding keywords in that Niche and calculating their PPC rates as well as number of searches per day. It is also very important not to select an already saturated niche as it will take a long time for your website to come up in that competition. The best niche is the one that has more than 10,000 searches per day (top 100 to 150 keywords) and an average PPC rate in between $1 t $2 with less competitive websites being found on those search keywords at google, yahoo and bing.
Domain Name Selection and Website Development
Once a Niche has been selected, it is critical to choose a Domain Name that help visitors to understand its scope (purpose) from its name. Moreover, from SEO point of view, it is important that your main keyword should have been included in the domain name (A domain name which is itself a keyword is known as Nugget Domain). If a single word keyword domain is not available, it would be wise to choose a composite keyword domain (a domain name having more than one keyword in it).
Another important aspect is the type of TLD (Com, Net, Org etc) you should choose for your domain. A .COM is already preferred domain no matter whatever purpose you have from that domain. However I shall give equal importance to .NET and .ORG as well. But be careful not to choose .INFO or .BIZ domains. They are not as search engine friendly as the first three TLDs.
After choosing a domain name, it is the time to start the buildup. As you want to earn money by displaying Google Adsense so you need a website full of contents. If you are good in writing English articles, then prepare it yourself otherwise hire some freelancer to do the job for you. Make sure it must be end user friendly. Try to focus one or two keywords per page/article so that it should be easier to do SEO for it.
Internet Marketing (SEO and SEM)
Once you have got your website up and running, you need to focus on its Marketing i.e. SEO and SEM. SEO stands Search Engine Optimization while SEM stands for Search Engine Marketing. In SEO, there are activities to make your website optimized for search engines to crawl and rank your website or page for desired keyword. These activities are called On-site SEO and Off-site SEO. In On-Site SEO, it is tried to made web page titles, URLs and contents to show desired keyword frequently. Creating an optimized navigation throughout the website is also part of On-Site SEO. While in Off-site SEO, efforts are made to spread links of website or its pages across the Internet. As much websites would be pointing to your website as more benefit you will get from search engines in ranking. A link from other website to your website is counted a vote of confidence. More links mean more confidence and hence search engines will give your website more importance in ranking.
Search Engine Marketing (SEM) is focused on advertising with search engines for PPC campaigns or through affiliate networks. The basic objective of SEM is to bring more and more quality traffic to your website and establish a brand name.
Monetizing Website
Once you got your website visibility in search engines and got some other traffic resources, it is time to monetize the traffic. The best way to monetize rich content website is to display Google Adsense there. Apply for Google Adsense account if you don’t have one. They need your website URL to confirm that you are serious publisher. Once your website is approved, you can put ads on as many websites as you want. However it is important to read their Terms of Service to make sure you are not going to violate any of their term which can result in your account being banned.
There are other PPC networks such as Ads Bright, Clicksor, Bidvertizer etc. But it is a common opition that no one else is as profitable as Google Adsense.
Moreover, you can use some monetizing networks along with your Google Adsense such as Chitika. However they pay quite low as compared to Google Adsense. But you can use it intelligently to actually use it in addition to Google Adsense and not as an alternative.
Monitoring and Improvement
Once you got your website up and some cash dropping by into your account. It is time to monitor sources of your traffic. Track traffic keywords and your website ranking for those keywords. Improving your ranking for such keywords means more traffic which will obviously convert into cash for you ultimately. Moreover, try to find out more keywords related to your niche and keep adding more pages (targeting these new keywords) from time to time.
Google provides a very handy and useful resource Google Analytics to help you monitor your website traffic. Go and use it for your website. There is no alternative to this not even in paid services.
This Business Model consists of following four steps.
Step 1: Selection of a Niche and Keyword Research
Step 2: Domain Name Selection and Website Development
Step 3: Internet Marketing (SEO and SEM)
Step 4: Monetizing Website
Step 5: Monitoring and Improvement
Selection of a Niche and Keyword Research
The first and the most important part of this business model is selection of a Niche. This niche should have enough demand and traffic to meet your income objectives. This estimate can be prepared by finding keywords in that Niche and calculating their PPC rates as well as number of searches per day. It is also very important not to select an already saturated niche as it will take a long time for your website to come up in that competition. The best niche is the one that has more than 10,000 searches per day (top 100 to 150 keywords) and an average PPC rate in between $1 t $2 with less competitive websites being found on those search keywords at google, yahoo and bing.
Domain Name Selection and Website Development
Once a Niche has been selected, it is critical to choose a Domain Name that help visitors to understand its scope (purpose) from its name. Moreover, from SEO point of view, it is important that your main keyword should have been included in the domain name (A domain name which is itself a keyword is known as Nugget Domain). If a single word keyword domain is not available, it would be wise to choose a composite keyword domain (a domain name having more than one keyword in it).
Another important aspect is the type of TLD (Com, Net, Org etc) you should choose for your domain. A .COM is already preferred domain no matter whatever purpose you have from that domain. However I shall give equal importance to .NET and .ORG as well. But be careful not to choose .INFO or .BIZ domains. They are not as search engine friendly as the first three TLDs.
After choosing a domain name, it is the time to start the buildup. As you want to earn money by displaying Google Adsense so you need a website full of contents. If you are good in writing English articles, then prepare it yourself otherwise hire some freelancer to do the job for you. Make sure it must be end user friendly. Try to focus one or two keywords per page/article so that it should be easier to do SEO for it.
Internet Marketing (SEO and SEM)
Once you have got your website up and running, you need to focus on its Marketing i.e. SEO and SEM. SEO stands Search Engine Optimization while SEM stands for Search Engine Marketing. In SEO, there are activities to make your website optimized for search engines to crawl and rank your website or page for desired keyword. These activities are called On-site SEO and Off-site SEO. In On-Site SEO, it is tried to made web page titles, URLs and contents to show desired keyword frequently. Creating an optimized navigation throughout the website is also part of On-Site SEO. While in Off-site SEO, efforts are made to spread links of website or its pages across the Internet. As much websites would be pointing to your website as more benefit you will get from search engines in ranking. A link from other website to your website is counted a vote of confidence. More links mean more confidence and hence search engines will give your website more importance in ranking.
Search Engine Marketing (SEM) is focused on advertising with search engines for PPC campaigns or through affiliate networks. The basic objective of SEM is to bring more and more quality traffic to your website and establish a brand name.
Monetizing Website
Once you got your website visibility in search engines and got some other traffic resources, it is time to monetize the traffic. The best way to monetize rich content website is to display Google Adsense there. Apply for Google Adsense account if you don’t have one. They need your website URL to confirm that you are serious publisher. Once your website is approved, you can put ads on as many websites as you want. However it is important to read their Terms of Service to make sure you are not going to violate any of their term which can result in your account being banned.
There are other PPC networks such as Ads Bright, Clicksor, Bidvertizer etc. But it is a common opition that no one else is as profitable as Google Adsense.
Moreover, you can use some monetizing networks along with your Google Adsense such as Chitika. However they pay quite low as compared to Google Adsense. But you can use it intelligently to actually use it in addition to Google Adsense and not as an alternative.
Monitoring and Improvement
Once you got your website up and some cash dropping by into your account. It is time to monitor sources of your traffic. Track traffic keywords and your website ranking for those keywords. Improving your ranking for such keywords means more traffic which will obviously convert into cash for you ultimately. Moreover, try to find out more keywords related to your niche and keep adding more pages (targeting these new keywords) from time to time.
Google provides a very handy and useful resource Google Analytics to help you monitor your website traffic. Go and use it for your website. There is no alternative to this not even in paid services.
5 Steps to Earn Money Online with Zero Investment
Do you want to start making money with ZERO Investment?
You can do it. The only thing that you need to know is how to write in English. Also, one hour daily or more if you can spare. Follow 5 steps below to get started with your journey right a way.
Step 1: Create a Free Blog account for yourself. Visit blogger.com or blogspot.com to create your very first blog.
Step 2: Now start posting some blog posts about the topic you love to talk or discuss with your friends. Such as games like Cricket, Politics, Your job field, or anything in your life that you feel you have some valuable knowledge to share.
Step 3: After writing every post, don’t forget to bookmark it to some social networks like del.icio.us, stumbleupon.com, folkd.com etc.
Step 4: Spent just half an hour to search different forums and participate in the discussion related to your blog topic. Leave your blog’s link in your signatures so that interested people can follow it to reach you.
Step 5: Go and apply for an Adsense Account. Once you got approval, integrate it with your blog at blogspot.com or blogger.com. It is quite easy to visually configure as how to put Google Adsense ads on your blog. Go and play with different placements to see which one gives you maximum benefit.
Depending upon your selection of topic and field, you can earn around $5 to $30 on your first month and can make it double every month coming after that.
Go … and Give It A Try.
You can do it. The only thing that you need to know is how to write in English. Also, one hour daily or more if you can spare. Follow 5 steps below to get started with your journey right a way.
Step 1: Create a Free Blog account for yourself. Visit blogger.com or blogspot.com to create your very first blog.
Step 2: Now start posting some blog posts about the topic you love to talk or discuss with your friends. Such as games like Cricket, Politics, Your job field, or anything in your life that you feel you have some valuable knowledge to share.
Step 3: After writing every post, don’t forget to bookmark it to some social networks like del.icio.us, stumbleupon.com, folkd.com etc.
Step 4: Spent just half an hour to search different forums and participate in the discussion related to your blog topic. Leave your blog’s link in your signatures so that interested people can follow it to reach you.
Step 5: Go and apply for an Adsense Account. Once you got approval, integrate it with your blog at blogspot.com or blogger.com. It is quite easy to visually configure as how to put Google Adsense ads on your blog. Go and play with different placements to see which one gives you maximum benefit.
Depending upon your selection of topic and field, you can earn around $5 to $30 on your first month and can make it double every month coming after that.
Go … and Give It A Try.
What is AdSense?
Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage (roughly 60%) of what they earn.
This program is called AdSense.
Every website owner should at least consider the program. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage (roughly 60%) of what they earn.
This program is called AdSense.
Every website owner should at least consider the program. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
How Much Can You Earn With AdSense?
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.
So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.
So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.
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